RPA Hires Group Media Director to Lead Honda National Account

December 17, 2012


Santa Monica, Calif., December 17, 2012 — RPA, the largest advertising agency headquartered in Los Angeles, and the third-largest independent agency in the country, welcomes Jenny Kim, Group Media Director overseeing the Honda National account and reporting to Jim Helberg, SVP, Director of Media Planning, Integration and Analytics.

Kim comes to RPA from OMD/LA where she was Associate Director of Strategy with leadership roles in a variety of media-planning disciplines and was particularly engaged in budget parameter planning and cross-platform program creation, as well as media testing and performance analytics on behalf of Nissan North America.

"Jenny brings a wealth of savvy media knowledge that will further broaden and deepen our planning and strategy development for American Honda," said Helberg. "It's a pleasure to welcome her back to RPA where she worked earlier in her career."

Prior to Kim's 8-year stint at OMD, Los Angeles, she worked in New York at OMD and TBWA\Chiat\Day. She began her career at RPA in 1999.

About RPA RPA, headquartered in Santa Monica, Calif., is a leading independent advertising agency. RPA builds momentum for brands by offering its clients truly integrated campaigns that resonate throughout its disciplines, which include traditional advertising, interactive, and direct and event marketing. RPA's client list includes American Honda, both the Honda and Acura brands, ampm, ARCO, Castrol, California Department of Public Health, Intuit Small Business, La-Z-Boy, Farmers Insurance Group and Mandalay Bay Resort and Casino. For more information, visit http://www.rpa.com.