Santa Monica, Calif., November 20, 2012 — Gerry Rubin, co-founder of RPA, a $1.3 billion full-service advertising agency, and the third-largest independent agency in the country, is receiving a coveted spot in the American Advertising Federation's Advertising Hall of Fame, which has honored 218 advertising legends since its inception in 1948. The 2013 induction ceremony will take place on April 29 in New York to celebrate Rubin and six other distinguished advertising executives.
RPA was founded by Rubin and his creative director partner, Larry Postaer, when they transitioned from their positions at Needham Harper Worldwide following its merger with Omnicom. Under Rubin's watch, the agency (first Needham, Los Angeles, later RPA) has partnered with Honda for almost four decades, working for seven different presidents of the Japanese company—a successful client-agency relationship of near-historic proportions.
In 1995, Rubin oversaw the creation of one of the first interactive divisions within an agency; soon thereafter it produced the first websites for Honda and RPA. Eighteen years later, the award-winning digital and Web-development practice has grown to more than 100 Associates with expertise in analytics, branding, engineering, media, mobile, research, search marketing, social, technology, tracking, quality assurance and user experience.
In 1994, Rubin established RP alpha—representing Honda's regional marketing operations. And in 1999 he played a significant role in the agency's successful winning of the Acura business. Later new-business wins include recognizable brands such as ampm, ARCO, California Tobacco Control Program. Castrol, Farmers Insurance, Intuit Small Business, La-Z-Boy, Mandalay Bay Resort and Casino and Newport Beach Film Festival.
"Throughout his entire career, Gerry exhibited the utmost optimism, energy and passion for everything he did in advertising—rare qualities to find in one individual," said Bill Hagelstein, president and CEO of RPA. "Because of Gerry's leadership and steadfast resolve to maintain RPA's independence, the agency is able to make decisions based on what's right for its clients versus obligations to shareholders. This position of independence allows Associates the freedom and resources to be inventive and successful."
Rubin is past chairman of the Southern California chapter of the American Association of Advertising Agencies (4As), and past chairman of the Western Region 4As Board of Governors. Rubin is a former board member of the Country Music Association. He also served as president of the Western States Advertising Agencies Association (WSAAA). In 1990, the WSAAA named Rubin and Postaer as their Co-Leaders of the Year and, in 2003, the Los Angeles Advertising Agencies Association (formerly WSAAA) honored Rubin and Postaer for the first-ever Lifetime Leadership Award.
Before the founding of RPA in 1986, Gerry had two tours of duty at Needham, Chicago, where he ultimately rose to senior vice president, management representative, running the Campbell Soup and Armour-Dial businesses. He also had two periods of service at Needham, Los Angeles, where, in 1981, he was elected president, chief executive officer of the agency's West Coast operations.
A 1962 graduate of the School of Speech at Northwestern University, Rubin aspired to become an actor or a sports announcer. When Leo Burnett offered him a job, however, the appeal was just too overwhelming and his five-decade professional advertising journey began. Rubin spent the first six years of his career at the Leo Burnett advertising agency, including one year in the Toronto office where he was responsible for the Procter & Gamble business.
About RPA RPA, headquartered in Santa Monica, Calif., is a leading independent advertising agency. RPA builds momentum for brands by offering its clients truly integrated campaigns that resonate throughout its disciplines, which include traditional advertising, interactive, and direct and event marketing. RPA's client list includes American Honda, both the Honda and Acura brands, ampm, ARCO, Castrol, California Department of Public Health, Intuit Small Business, La-Z-Boy, Farmers Insurance Group and Mandalay Bay Resort and Casino. For more information, visit http://www.rpa.com.