Sole Society Hires RPA

March 19, 2012


Santa Monica, Calif., March 19, 2012 — Sole Society, a members-only shoe shopping site providing exclusive access to personalized selections of high-quality, on-trend, affordable shoes, announced the hiring of RPA as its agency of record to handle digital media planning and buying.

"We reached out to RPA because we appreciate the agency's full-service capabilities and their track record of strategic and smart work," said Nina Tooley, VP, marketing at Sole Society. "RPA is the perfect collaborator to optimize our digital media campaign across channels, and they provide services in additional channels we may tap into in the future."

"This is a unique opportunity to partner with a new company with a vision for how to leverage the latest digital technologies to be most relevant to consumers and push a long-standing category in new directions," said Pete Imwalle, SVP, director of brand integration at RPA. "We look forward to working together to bolster awareness and consideration of the Sole Society brand."

About Sole Society Sole Society is the chic online destination for women to find their perfect "solemate." Launched in March 2011, Sole Society is a members-only shoe site, offering an affordable selection of designer quality, on-trend shoes, with recommendations based on each member's personal style. Sole Society members will also find fashion and style content, tips and trends, and special promotions, all focused on everyone's favorite accessory — shoes. Sole Society is free to join, and there is never any obligation to buy. Sole Society was created by leading flash sale site HauteLook and became an independent entity in December 2011, with funding from a number of investors including leading retailer Nordstrom, Inc., Insight Venture Partners and Lagovent Ventures. Visit to learn more or follow @SoleSociety on Twitter.

About RPA RPA, headquartered in Santa Monica, Calif., is a leading independent advertising agency. RPA builds momentum for brands by offering its clients truly integrated campaigns that resonate throughout its disciplines, which include traditional advertising, interactive, and direct and event marketing. RPA's client list includes American Honda, both the Honda and Acura brands, ampm, ARCO, Castrol, California Department of Public Health, Intuit Small Business, La-Z-Boy, Farmers Insurance Group and Mandalay Bay Resort and Casino. For more information, visit