Santa Monica, Calif., Jan. 26, 2011 — J.D. Power and Associates announced today that Honda's Auto Division Web site, http://automobiles.honda.com/, ranks highest among automotive manufacturer Web sites for new-vehicle shoppers by offering information that is easy to access and providing a consistently satisfying experience across all points of entry, including the home page and model-level pages, according to the J.D. Power and Associates 2011 Manufacturer Website Evaluation StudySM—Wave 1 released today.
The semi-annual J.D. Power and Associates study measures the usefulness of automotive manufacturer Web sites during the new-vehicle shopping process. New-vehicle shoppers evaluate Web sites in four key areas: appearance, speed, navigation and information/content.
"Earning the top spot in four of the last five studies and extending the lead over our competitors really demonstrates the commitment Honda has made to creating a helpful Web site for new-vehicle shoppers," said Pete Imwalle, SVP, Director of Brand Integration at RPA. "We're proud of this accomplishment and our role, across virtually all agency disciplines, to help Honda's Web site stay ahead of the game among automotive manufacturers."
About RPA RPA, headquartered in Santa Monica, Calif., is a leading independent advertising agency. RPA builds momentum for brands by offering its clients truly integrated campaigns that resonate throughout its disciplines, which include traditional advertising, interactive, and direct and event marketing. RPA's client list includes American Honda, both the Honda and Acura brands, California Department of Public Health, La-Z-Boy, Farmers Insurance Group, Mandalay Bay Resort and Casino, Luxor Hotel and Casino, and Excalibur Hotel & Casino, and it is the media planning and buying agency for Metro-Goldwyn-Mayer and Lenox Financial Mortgage. For more information, visit http://www.rpa.com.