RPA Appoints New Honda Group Creative Director, Promotes Six Creatives

August 20, 2010


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Santa Monica, Calif., - August 20, 2010 - RPA, one of the largest independent advertising agencies on the West Coast, welcomes Jason Sperling as Group Creative Director for the Honda account. In addition, several Associates have been promoted to support the ongoing progression of the creative department: Joe Baratelli and Patrick Mendelson to Group Creative Director; Chuck Blackwell, Nathan Crow and Adam Lowrey to Creative Director; and Laura Hauseman to Associate Creative Director.

Sperling, formerly Creative Director at TBWA\Media Arts Lab, oversaw the iPad, iPhone and Mac groups. He led the Mac vs. PC campaign internationally. Sperling's work has earned Campaign of the Decade by Adweek (2009), Cannes Lions and the Cannes Gold Cyber Lion (2008), the Grand Effie (2007) and several One Show Gold Pencils (2007). Previously, he worked at Colby and Partners, Santa Monica.

"Jason is a world-class creative talent. His inspired, iconic work has helped create and build many brands-Apple being most prominent. We're thrilled to have him joining our team here at RPA," said David Smith, Chief Creative Officer at RPA.

Sperling and Baratelli will report to Smith, and will be responsible for leading creative in all disciplines for the Honda account.

About RPA RPA, headquartered in Santa Monica, Calif., is a leading independent advertising agency. RPA builds momentum for brands by offering its clients truly integrated campaigns that resonate throughout its disciplines, which include traditional advertising, interactive, and direct and event marketing. RPA's client list includes American Honda, both the Honda and Acura brands, California Department of Public Health, La-Z-Boy, Farmers Insurance Group, Mandalay Bay Resort and Casino, Luxor Hotel and Casino, and Excalibur Hotel & Casino, and it is the media planning and buying agency for Metro-Goldwyn-Mayer and Lenox Financial Mortgage. For more information, visit http://www.rpa.com.