Santa Monica, Calif., June 28, 2010 -MGM Resorts International™ announced the hiring of RPA as its agency of record to handle all integrated marketing for the Luxor Hotel and Casino and Excalibur Hotel & Casino.
"For more than two years RPA has delivered differentiable positioning for Mandalay Bay Resort & Casino and we're eager to work together to develop an integrated marketing program for Luxor and Excalibur," said Scott Voeller, VP Brand Strategy and Advertising, MGM Resorts International™.
A team of professionals from various disciplines within the agency will develop a strategic communications campaign, including print, out-of-home, search and relationship marketing.
"We are thrilled to have the opportunity to help build the Luxor and Excalibur brands for the future," said Tom Kirk, EVP, Management Account Director, RPA. "As a truly integrated agency, we have all the disciplines under one roof, which uniquely enables us to further establish awareness and loyalty for Luxor and Excalibur."
About MGM Resorts International™ MGM Resorts International (NYSE: MGM) is one of the world's leading global hospitality companies, operating a peerless portfolio of destination resort brands, including Bellagio, MGM Grand, Mandalay Bay and The Mirage. The Company has significant holdings in gaming, hospitality and entertainment, owns and operates 15 properties located in Nevada, Mississippi and Michigan, and has 50% investments in four other properties in Nevada, Illinois and Macau. One of those investments is CityCenter, an unprecedented urban resort destination on the Las Vegas Strip featuring its centerpiece ARIA Resort & Casino. Through its hospitality management subsidiary, the Company holds a growing number of development and management agreements for casino and non-casino resort projects around the world. MGM Resorts International supports responsible gaming and has implemented the American Gaming Association's Code of Conduct for Responsible Gaming at its gaming properties. The Company has been honored with numerous awards and recognitions for its industry-leading Diversity Initiative, its community philanthropy programs and the Company's commitment to sustainable development and operations. For more information about MGM Resorts International, visit the Company's Web site at www.mgmresorts.com.
About RPA RPA, headquartered in Santa Monica, Calif., is a leading independent advertising agency. RPA builds momentum for brands by offering its clients truly integrated campaigns that resonate throughout its disciplines, which include traditional advertising, interactive, and direct and event marketing. RPA's client list includes American Honda, both the Honda and Acura brands, California Department of Public Health, La-Z-Boy, Mandalay Bay Resort and Casino, and it is the media planning and buying agency for Metro-Goldwyn-Mayer and Lenox Financial Mortgage. For more information, visit http://www.rpa.com.