Santa Monica, Calif., June. 23, 2009 – J.D. Power and Associates announced today that Honda's Auto Division Web site, http://automobiles.honda.com/, ranks highest among automotive manufacturer Web sites for usefulness in new-vehicle shopping, according to their 2009 Manufacturer Web Site Evaluation Study℠–Wave 2 released today.
The semi–annual J.D. Power and Associates study measures the usefulness of automotive manufacturer Web sites during the new–vehicle shopping process. New–vehicle shoppers evaluate Web sites in four key areas: appearance, speed, navigation and information/content.
"Earning back-to-back J.D. Power wins and extending the lead over the competition really demonstrates the commitment Honda has made to creating a helpful Web site for new–vehicle shoppers," said Pete Imwalle, SVP, Director of Brand Integration at RPA. "We're proud of this accomplishment and our role, across virtually all agency disciplines, to help Honda's Web site stay ahead of the game among automotive manufacturers."
About RPA RPA, headquartered in Santa Monica, Calif., is a leading independent advertising agency based on the West Coast, with more than $1 billion in billings. RPA builds momentum for brands by offering its clients truly integrated campaigns that resonate throughout its disciplines, which include traditional advertising, interactive, and direct and event marketing. RPA's client list includes American Honda, both the Honda and Acura brands, La-Z-Boy, Mandalay Bay Resort and Casino, and PENTAX Imaging Company, and it is the media planning and buying agency for Metro-Goldwyn-Mayer, Lenox Financial Mortgage and Reily Foods. For more information, visit http://www.rpa.com.