Work Created by RPA Recognized with Gold Promax|BDA Award Wins

June 16, 2009

by
RPA

Santa Monica, Calif., June 16, 2009 ? RPA, a leading independent advertising agency on the West Coast, congratulates three of its media partners for receiving Gold Promax|BDA Awards at the recent 2009 Promax|BDA North American Conference held in New York, NY, on June 16?18, 2009. The Gold Awards were given to Discovery Communications and NBC Universal for collaborative work by RPA and the agency's clients, Acura, Honda and Discovery TV's Dirty Jobs.

Promax|BDA is a global, nonprofit association dedicated to being the leading resource for education, community, creative inspiration and career development for marketing, promotion and design professionals within the entertainment/information industry.

Discovery Communications received a gold Promax|BDA Design Award, for consumer print ad, "Dirty Jobs," created by RPA. This ad, "Dirty Jobs," is simply a visual resume for the hardest-working man on television, Discovery's Mike Rowe. RPA aimed to create a piece of communication that not only alluded to new Dirty Jobs episodes, but celebrated the highlights—or lowlights— of the past. The result proved to be a dirty job in its own right.

NBC Universal won a gold Promax|BDA Marketing and Promotion Award for Honda Fit vignettes within the Content Promotion On-Air Consumer Tie-In Promo category. Last fall, RPA negotiated four custom-produced 60-second vignettes that aired on NBC primetime to promote the Honda Fit launch with the highly anticipated premiere of 30 Rock. Co-written by Tina Fey and starring cast member Judah Friedlander, each vignette aired the week of Oct. 27, leading up to the anticipated 30 Rock premier episode.

Discovery took a gold Promax|BDA Marketing and Promotion Award for Content Promotion – Interstitial/Promo-tainment/Program Wraps; this promotion was done with RPA for Acura's "Nature of Power" featurettes on Discovery. The winning featurettes were professional storm–chaser and photographer Jim Reed and base jumper Chris McNamara. A total of four featurettes was produced, showing the astonishing beauty and power of nature through the views of innovators, achievers, visionaries and researchers who are probing the far edges of the natural world. The featurettes introduced the all new Acura TL as the most powerful Acura ever built, fitting the over theme of the campaign.

About RPA RPA, headquartered in Santa Monica, Calif., is a leading independent advertising agency with more than $1 billion in billings. RPA builds momentum for brands by offering its clients truly integrated campaigns that resonate throughout its disciplines, which include traditional advertising, interactive, and direct and event marketing. RPA's client list includes American Honda, both the Honda and Acura brands, La-Z-Boy, Mandalay Bay Resort and Casino, and PENTAX Imaging Company, and it is the media planning and buying agency for Metro-Goldwyn-Mayer, Lenox Financial Mortgage and Reily Foods. For more information, visit http://www.rpa.com.