Santa Monica, California – Sept. 2, 2008 – RPA, the largest advertising agency headquartered in Los Angeles, and the fifth-largest independent agency in the country, today announced the appointment of Gayle Gray, Associate Media Director, to the position of Director of Integrated Media, reporting to Meridee Alter, SVP, Media Director.
In this new role at the agency, Gray will take on a larger management role and will be integral to the continued growth of interactive media at the agency. She will oversee online media plan development for all clients and facilitate collaboration between media disciplines.
"I'm thrilled to recognize and celebrate Gayle's steadfast commitment to the agency and her clients," said Alter. "Her enthusiastic expertise in both traditional and new media will serve us well as the media landscape continues to change."
Gray began her career nearly 20 years ago at RPA, where she has spent more than half that time in the interactive media department. As a veteran of the industry, she has helped the agency successfully guide many clients?Honda Corporate, SOYJOY, Pioneer, Honda Motorcycles, Bosley and La-Z-Boy?successfully navigate the "Information Highway."
About RPA RPA, headquartered in Santa Monica, Calif., is a leading independent advertising agency based on the West Coast, with more than $1 billion in billings. RPA builds momentum for brands by offering its clients truly integrated campaigns that resonate throughout its disciplines, which include traditional advertising, interactive, and direct and event marketing. RPA's client list includes American Honda, both the Honda and Acura brands, La-Z-Boy, Mandalay Bay Resort and Casino, Pharmavite's SOYJOY and PENTAX Imaging Company, and it is the media planning and buying agency for Metro-Goldwyn-Mayer, Lenox Financial Mortgage and Reily Foods. For more information, visit http://www.rpa.com.