Santa Monica, Calif — March 3, 2008 — RPA, the largest advertising agency headquartered in Los Angeles, has been named agency of record to handle media buying for Reily Foods, a Louisiana-based food and beverage company, three Honda Dealer Advertising Associations, six Acura Dealer Advertising Associations and Haggman Advertising, Design and Public Relations in Manchester, Mass. The accrued billings are in excess of $7 million.
For Reily Foods, RPA's initial effort will be to oversee all local market broadcast buying. The account was previously handled by Optimedia.
RPA will oversee localized dealer association media planning and buying for the Hawaii Acura Association, Houston Acura Association, New England Acura Association, Portland, OR, Acura Association, Puget Sound Acura Association, St. Louis Acura Association, Central PA Honda Association, Jackson, MS, Honda Association and Western PA Honda Association.
These newly formed groups can choose to create local market advertising programs and elect to participate in manufacturer-produced sales events that run through the year. American Honda eliminated its Honda Dealer Advertising Associations in 1994. Earlier last year, Honda revamped its advertising strategies, again allowing associations to form.
RPA began work with Haggman Advertising, Design and Public Relations in November 2007 and currently oversees media planning and buying for Haggman client Care New England, and collaborates with the agency on new-business opportunities. Haggman's media was most recently with Carat. Haggman specializes in energy efficiency, healthcare, food and hospitality.
"These new media accounts continue to diversify RPA's base of knowledge in a variety of industries, which in turn helps our agency recruit and retain top talent," said Chuck Bachrach, EVP, Director of Media Communications.
About RPA RPA, headquartered in Santa Monica, Calif., is a leading independent advertising agency based on the West Coast, with more than $1 billion in billings. RPA builds momentum for brands by offering its clients truly integrated campaigns that resonate throughout its disciplines, which include traditional advertising, interactive, and direct and event marketing. RPA's client list includes American Honda, both the Honda and Acura brands, La-Z-Boy, Mandalay Bay Resort and Casino, Pharmavite's SOYJOY and it is the media planning and buying agency for MGM, Lenox Financial Mortgage and Zatarain's. For more information, visit http://www.rpa.com.