Santa Monica, Calif., Feb. 25, 2008 — Mandalay Bay Resort and Casino, a AAA Four Diamond Award-winning Las Vegas property, announced the hiring of RPA as its agency of record to handle all integrated marketing for the property.
"In the highly competitive Las Vegas marketplace, Mandalay Bay needs an agency on the cutting edge," said Scott Voeller, vice president of hotel marketing for Mandalay Bay Resort and Casino. "RPA has demonstrated the expertise to develop differentiable positioning and the creativity to execute a distinctive, fully integrated marketing program."
A team of professionals from various disciplines within the agency will develop an integrated campaign, including television, print, out-of-home, search and relationship marketing.
"We are incredibly proud to have the opportunity to work with Mandalay Bay Resort and Casino, regarded as one of the finest properties in Las Vegas," said Tom Kirk, EVP, Management Account Director, at RPA. "We look forward to demonstrating the power of RPA's brand integration across all disciplines."
About Mandalay Bay Resort and Casino Mandalay Bay Resort and Casino, a AAA Four Diamond Award-winning destination resort, is set on 60 lush acres and offers 3,635 newly remodeled rooms and suites, including 424 accommodations managed by Four Seasons Hotels and Resorts. Mandalay Bay Beach, an 11-acre tropical pool environment, features real California sand, a wave pool and the only climate controlled, poolside gaming in the city. The property also features the 12,000-seat Mandalay Bay Events Center, award-winning restaurants, Shark Reef Aquarium and the 1.5-million-square-foot Mandalay Bay Convention Center ? the largest convention center on the Las Vegas Strip. Mandalay Bay's brands include THEhotel, an all-suite hotel which features 1,117 luxurious one-bedroom suites, the BATHHOUSE Spa, and Mandalay Place, a collection of unique boutiques and restaurants. Mandalay Bay is a wholly owned subsidiary of MGM MIRAGE™. For more information and reservations, visit the web site at www.mandalaybay.com, or call toll free at (877) 632-7000.
About RPA RPA, headquartered in Santa Monica, Calif., is a leading independent advertising agency based on the West Coast, with more than $1 billion in billings. RPA builds momentum for brands by offering its clients truly integrated campaigns that resonate throughout its disciplines, which include traditional advertising, interactive, and direct and event marketing. RPA's client list includes American Honda, both the Honda and Acura brands, La-Z-Boy, Pharmavite's SOYJOY and it is the media planning and buying agency for Metro-Goldwyn-Mayer, Lenox Financial Mortgage and Zatarain's. For more information, visit http://www.rpa.com.