Santa Monica, California — Jan. 28, 2007 — RPA, the largest agency headquartered in Los Angeles, and the fifth-largest independent agency in the country, today announced the appointment of David Smith, previously SVP, Creative Director, to the position of EVP, Executive Creative Director, reporting to Larry Postaer. Postaer had held this title during the past 22 years, when he, and co-partner Gerry Rubin, founded RPA in 1986.
In his new assignment, Smith will assume leadership for national advertising, Broadcast Production and the Design Group. "He's ready in every respect to take charge and will bring fresh thinking and new glory to this agency," said Postaer, who will remain EVP, Director of Creative Services.
Since joining RPA in 1990 as Associate Creative Director, Smith has collaborated to create scores of significant campaigns, including the Honda Accord "Beyond the Road," Honda Element "Element and Friends," Honda Brand "Cars/People," La-Z-Boy "Comfort. It's What We Do." and ampm "Too Much Good Stuff." During his RPA tenure, he has also overseen creative strategy and development for Pharmavite's SOYJOY, Pioneer Electronics, Blue Cross, American Century Investments, The Disney Channel, VH1, California Pizza Kitchen and ARCO Products Company.
Smith's work has been honored by Communications Arts, The One Show, EFFIEs, ANDYs, Beldings, ADDYs, the New York Art Directors Show and the Cannes Film Festival.
About RPA RPA, headquartered in Santa Monica, Calif., is a leading independent advertising agency based on the West Coast, with more than $1 billion in billings. RPA builds momentum for brands by offering its clients truly integrated campaigns that resonate throughout its disciplines, which include traditional advertising, interactive, and direct and event marketing. RPA also serves as a media planning and buying agency for clients such as MGM, Lenox Financial Mortgage and Zatarain's. For more information, visit http://www.rpa.com.