Santa Monica, Calif., Oct. 10, 2006 — RPA, the largest independent advertising agency on the West Coast, welcomes Shelley Watson as V.P., Director of Entertainment. She will lead the media team for Metro-Goldwyn-Mayer Inc. (MGM), owners of the world's largest modern film and television library. Under Watson's strategic direction, the agency will launch 6-8 releases through the end of the year.
"We're excited to add Shelley's impressive talent and expertise to our ever-growing media team," said Chuck Bachrach, Executive VP, Director of Media Resources at RPA. "Her breadth of studio experience will be a valuable asset to our senior media team's extensive entertainment industry credentials."
Having worked in the media business since 1986, Watson most recently worked out of Starcom's Los Angeles office as the leader of the Broadcast Investment Group. This position entailed running all facets of national television investment for Walt Disney Co.'s Theatrical and Home Entertainment business.
Previously, Watson worked at Starcom's Chicago headquarters where she began as Media Director for the Broadcast Investment Group in 1998. She was named a Vice President of the company in 1999 and Senior Vice President in 2002. Watson served as the primary agency negotiator for the six broadcast networks and lead Investment Media Director for Kellogg's, Toys R Us and Philip Morris, among other clients.
In 1998, prior to joining Starcom, Shelley was tapped to run the newly consolidated Johnson & Johnson AOR group at McCann-Erickson. Watson's career also includes buying experience working across several agencies on several different clients.
Watson earned a bachelor's of science degree from Syracuse University's Newhouse School of Communications in 1986.
About RPA RPA, headquartered in Santa Monica, Calif., is the largest independent advertising agency based on the West Coast, with more than $1 billion in billings. RPA builds momentum for brands by offering its clients truly integrated campaigns that resonate throughout its disciplines, which include traditional advertising, interactive, and direct and event marketing. RPA also serves as a media planning and buying agency for clients such as MGM and Zatarain's. For more information, visit http://www.rpa.com.