What’s the most important part of your job?
Communication. If you can't explain it clearly, briefly, and forcefully, it probably isn't a very strong idea.
What does it mean to be part of an agency that puts “People First”?
For me as a creative who fell in love with advertising through award-show annuals and timeless ideas like Avis "We're No. 2," it means a refreshing focus on fundamentals as opposed to flash-in-the-pan gimmicks. It means I feel empowered to pursue and recommend what's really right for a client and not just what's trendy.
What’s the biggest change you see coming up ahead for advertising and marketing?
Flip phones. They're coming back!
An agency CEO travels back in time from the Year 2050 and walks into the lobby. What’s your first question for her?
What benefits do your employees have that today's advertising professionals don't?
What have you learned from the team you lead / others on your team?
Be humble, listen carefully, be willing to be wrong.
What qualities do you look for in an RPA Associate, beyond the usual?
The ability to bring enough donuts for everybody.
Talk about a client who’s had an important impact on you.
At another agency, my team and I once worked all night to prepare for a client "brainstorm session." Hundred-page deck, fully fleshed-out campaign ideas and scripts. After an exhaustive 40 minutes of taking the client through all of it, he calmly and politely explained that we shouldn't have gone to all that trouble as he wasn't expecting any of it, and truly came expecting a real brainstorming session where he could play a role in the concepting process. The experience taught me a lot about treating clients like human beings, respecting their intelligence, and the needless dog-and-pony shows and expectations games agencies can play when we could often get much further by simply working smarter and more collaboratively.
What’s on the horizon for you? What do you most look forward to accomplishing?
I'm about to become a dad for the second time. Eek! Ask me in six months when I can start to sleep again.