What’s the most important part of your job?
Facilitation. I help our Associates succeed.
What does it mean to be part of an agency that puts “People First”?
Primarily, it means respect for our Associates, clients and their customers.
What’s the biggest change you see coming up ahead for advertising and marketing?
Soon, the majority of media will be addressable. That's why we are so committed to understanding data and behaviors because soon our target audiences will truly be masses of individuals.
An agency CEO travels back in time from the Year 2050 and walks into the lobby. What’s your first question for her?
Do your Associates still come to an office each day?
What have you learned from the team you lead?
That I need to share with them the challenges and not my solutions, because they're pretty damned smart.
What qualities do you look for in an RPA Associate, beyond the usual?
Curiosity and a collaborative spirit. Nothing has become more important. It takes a village to build a great campaign. You need villagers who respect each others' expertise. You also need people who aren't satisfied with the status quo and are always looking for a better way.
Talk about a client who’s had an important impact on you.
That's like asking which kid do you love the most. I don't think of clients as companies, I think of them as people. If I had to pick one, I'd chose Tom Elliott, former EVP at American Honda. I worked closely with Tom when I was a young account manager. When he asked for my opinion, I knew he really wanted it. We had a level of trust and transparency that helped create great work for Honda and RPA.
What’s on the horizon for you? What do you most look forward to accomplishing?
I hope that over the next few years I can help RPA build the holistic approach to client service that we think of as the "new bundle." It's not a return to full-service, as much as a focus on the right services and partnerships to bring our clients the best solutions.