Nichola Perrigo, Digital Media/Programmatic | RPA

Articles

‘We’ve reached critical mass’: Advertisers see more options to buy ads only from publishers that have adopted ads.txt

As ads.txt adoption grows, so too does enforcement

‘The tech is good enough’: Why Amazon’s DSP is becoming a rival to Google

The state of programmatic advertising

Myth busting: What people get wrong most often about programmatic

More with less: How agencies are combating the fee crunch