What’s the most important part of your job?
Ensuring that we deliver amazing digital experiences for RPA clients – experiences that capture people’s imagination and make them smile and experiences that brilliantly match our clients’ products with their needs and passions in life.
What does it mean to be part of an agency that puts “People First”?
It means a lot of things to me, most notably that our people are ultimately the most valuable and important thing in our company. We need to make sure that we empower, support, train and inspire our people to do great work.
Also, People First is an extremely productive mindset for driving business growth in an increasingly digital, on-demand world. Brands need to earn the attention of their customers and make smart use if all that’s at their disposal: creative use of digital ads, valuable audience data and technology partnerships.
What’s the biggest change you see coming up ahead for advertising and marketing?
Brands face an advertising environment that is more cluttered, more fragmented, is less forgiving of mediocre ad experiences than ever before. On one hand, the democratization of media buying (via Google and Facebook) and widely-available creative/production tools have been great advancements in our business. On the other hand, most ad experiences that people have on a daily basis have gotten worse, not better. There are great ways to marry data, technology and partnerships to create unforgettable brand experiences that move business results. All it takes is the marriage of insightful strategy, brilliant ideas and expert execution.
An agency CEO travels back in time from the Year 2050 and walks into the lobby. What’s your first question for her?
“Still no jetpacks? C’mon, when are jetpacks coming?”
But seriously, I'd ask how all the data got connected, what the most important information platforms are and what Amazon, Netflix and Google look like in 2050. Then I'd start designing our clients’ strategies for that future.
What have you learned from the team you lead?
Humility, how important it is to always be present and "on my game," and that each of them has unique motivations, talents and ways that they can contribute.
What qualities do you look for in an RPA Associate, beyond the usual?
Curiosity, integrity and a stubborn will to solve problems.
Talk about a client who’s had an important impact on you.
All of them, frankly. Leading a team is much like working with clients; you can have your set of core principles and your way of working but at the end of the day, each one of them is unique in what they're looking to accomplish, how they communicate and how they view success. Understanding those things is as essential as anything.
What’s on the horizon for you? What do you most look forward to accomplishing?
I'm on a quest for strategic and operational alignment between the many teams in our agency. I believe that the increasing specialization of varying skills in the business of advertising can be leveraged to have what may see to be a seemingly opposite effect; bringing different departments together, into closer alignment. The trick is to make the work of specialists operationally efficient. Complex on the inside, simple on the outside. Brilliant results at efficient operational costs. Just that.