What’s the most important part of your job?
Ensuring that we're doing great media work for our clients
What does it mean to be part of an agency that puts “People First”?
It means a lot of things to me, most notably that our people are ultimately the most valuable and important thing in our company. We need to make sure that we empower, support, train and guide our people to do great work.
What’s the biggest change you see coming up ahead for advertising and marketing?
Adapting to an advertising environment that is more cluttered, more fragmented, is less forgiving of mediocre media investments than ever before.
An agency CEO travels back in time from the Year 2050 and walks into the lobby. What’s your first question for her?
Ugh - still no jetpacks? Wake me when someone from 2070 shows up.
But seriously, I'd ask how all the data got connected, what the most important information platforms are and who the big media players are. Then I'd a) start building our clients for that future and b) go buy stock in those companies.
What have you learned from the team you lead?
Humility, how important it is to always be present and "on my game," and that each of them has unique motivations, talents and ways that they can contribute.
What qualities do you look for in an RPA Associate, beyond the usual?
Curiosity, integrity and a stubborn will to solve problems.
Talk about a client who’s had an important impact on you.
All of them, frankly. Leading a team is much like working with clients; you can have your set of core principles and your way of working but at the end of the day, each one of them is unique in what they're looking to accomplish, how they communicate and how they view success. Understanding those things is as essential as anything.
What’s on the horizon for you? What do you most look forward to accomplishing?
I'm on a quest for togetherness and alignment between the many teams in our agency. I believe that the increasing specialization of varying skills in the business of advertising can be leveraged to have what may see to be a contradictory effect; actually bringing different departments together, in closer alignment.