What’s the most important part of your job?
Connecting the dots between people, technologies, creativity and business results.
What does it mean to be part of an agency that puts “People First”?
Freedom. Freedom to experiment, to break things, to trust your team, to trust your leadership, to question everything, to make mistakes, and to love every single minute of it.
What’s the biggest change you see coming up ahead for advertising and marketing?
A radical redefinition of what 'success' looks like in advertising. If it doesn't build the brand, and it doesn't build the business, it didn't work - awards and press coverage or not.
An agency CEO travels back in time from the Year 2050 and walks into the lobby. What’s your first question for her?
How did we survive 2016?
What have you learned from the team you lead?
Curiosity breeds success. Identifying and nurturing talent is one of the most critical aspects of leadership. You're only as strong as the team around you, and by actively investing in the growth and development of the people on your team, you will build more than just a functionally sound group, you build a team of people who can effect real change. It's not about always having the answer, it's about building an inquisitive culture that inspires people to ask the unasked questions.
What qualities do you look for in an RPA Associate, beyond the usual?
Relentless curiosity. An insatiable appetite for new knowledge and fresh perspectives. An extra gear for when things don't go as planned. Instinct. Kindness.
Talk about a client who’s had an important impact on you.
Our Honda social client, Alicia Jones, has forced us to elevate already high standards in the name of breakthrough, effective work. Her innate knowledge of the social landscape and thoughtful ability to navigate the complex waters inside American Honda gives us a perfect canvas on which we can develop innovative campaigns that push creative boundaries but not at the expense of the goals of the brand. This approach has bled across all clients I work on at RPA, and has spread throughout the organization.
What’s on the horizon for you? What do you most look forward to accomplishing?
RPA is at an inflection point. We're leaning into the decades of experience and client relationships that have built us into a world-class independent agency, and at the same time we're pushing the boundaries of our capabilities in reaching for new business. New challenges are on the horizon, and that's breeding new opportunities for us to experiment. I want to help propel us to a position as the most effective, most recognized and most inspired independent agency in the country.