What's the most important part of your job?
Taking in a lot of information and input and crafting it into insights and recommendations that seem straightforward and actionable.
What does it mean to be part of an agency that puts “People First”?
Working in an environment where all people's points of view and experience are respected, valued and utilized.
What’s the biggest change you see coming up ahead for advertising and marketing?
When everyone can more and more easily opt out, how do we create enough value that folks want to opt in.
An agency CEO travels back in time from the Year 2050 and walks into the lobby. What’s your first question for her?
When did we start putting chips in our brains?
What have you learned from the team you lead / others on your team?
The most interesting and creative ideas can come from anyone and anywhere.
What qualities do you look for in an RPA Associate, beyond the usual?
A sense of humor – you have to have one in this business.
Talk about a client who’s had an important impact on you.
One of our best recent creative examples came from a client asking us to come up with something that would "get him fired" but also "keep him up at night" knowing he had to do it. Bless him.
What’s on the horizon for you? What do you most look forward to accomplishing?
We have an amazing crop of young strategic planners at RPA and I look forward to learning from them and mentoring them.