Asian woman in beautiful Purple dress

Lisa Herdman
National TV Advertising Investment/Branded Content

Lisa Herdman is the SVP, Director of National TV & Branded Entertainment for RPA. Lisa polished her negotiating craft by concentrating on the particular needs of American Honda, which included both Honda and Acura brands.Through her 23 years at RPA, she has also worked with Charles Schwab and Pioneer Electronics and is currently responsible for La-Z-Boy Her commitment to RPA can also be seen in her leadership role as chairperson of the agency’s internal 36-person Action Committee, which is tasked with maintaining “health and wellness” of the agency by working on effective agency-wide communication, initiatives and caring for the agency’s culture.

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