What's the most important part of your job?
Being here to support the media teams and other RPA associates. Giving them the tools, the training, the guidance and direction that they need to excel at their job and to love their life at RPA is the most important thing to me.
What does it mean to be part of an agency that puts “People First”?
To me, it means everything. Putting People First perfectly aligns with the way I think we all should operate. Not only within our inter-personal relationships, but the way we think about our clients' business and how we talk to their audiences. Put in the context of what people are doing...and it all makes more sense.
What’s the biggest change you see coming up ahead for advertising and marketing?
Even more content, more choices for people! The change will be in the way that we reach them and the ability to harness them at each stage of their journey. Not so much of a change actually.
An agency CEO travels back in time from the Year 2050 and walks into the lobby. What’s your first question for her?
Who are the big players in 'media' or whatever you call it? Do the holding companies get bigger or do they finally implode?
What have you learned from the team you lead / others on your team?
How to be flexible, how to always look for a better way, and that there are different routes to take. To be compassionate. To listen more than to speak (but not like Aaron Burr, if you get the reference).
What qualities do you look for in an RPA Associate, beyond the usual?
Being true to their values. Interest in others. Pride in successful collaboration as much as in their own work. Positive motivation for themselves and others, respect for others and for their work.
What’s on the horizon for you? What do you most look forward to accomplishing?
My ongoing mission is to create the best environment for people to do great work and feel energized and enriched at RPA.