What’s the most important part of your job?
Making RPA a superstar to Associates and press.
What does it mean to be part of an agency that puts “People First”?
Always thinking about what people want before anything else. Being empathetic, considerate, honest and helpful in everything we say and do.
What’s the biggest change you see coming up ahead for advertising and marketing?
Staying relevant and the agency making enough money to keep the doors open and hire and retain the best since clients are asking for more for less.
An agency CEO travels back in time from the Year 2050 and walks into the lobby. What’s your first question for her?
How was your commute?
What have you learned from the team you lead?
Teaching moments happen daily. Be open to opportunities to lead by example or take a step back to hear from others and absorb their point of view.
What qualities do you look for in an RPA Associate, beyond the usual?
Voracious love of news and popular culture.
Talk about a client who’s had an important impact on you.
Alicia Jones. She is smart, has reinvented herself and adeptly understands the power of social and impact of PR. It's rare.
What’s on the horizon for you? What do you most look forward to accomplishing?
Building the RPA brand both internally and externally to be famous and admired. At a more tactical level, help to create process for embedding PR success into meaningful client reporting.