What’s the most important part of your job?
Delivering business results for our clients.
What does it mean to be part of an agency that puts “People First”?
A key fundamental of communication is to always "know your audience." Thus we must always ground our work in our understanding of people, which will ensure we create the right solutions for our clients.
What’s the biggest change you see coming up ahead for advertising and marketing?
The era of truly addressable media -- at scale -- is still on the horizon; our team continues to push partners at every step to bring that day sooner.
An agency CEO travels back in time from the Year 2050 and walks into the lobby. What’s your first question for her?
Did the push for data privacy end up pushing marketing away from 1:1 address-ability?
What have you learned from the team you lead / others on your team?
How to use Instagram Stories.
What qualities do you look for in an RPA Associate, beyond the usual?
I try to imagine if they could -- or more importantly, seem to want to -- take on my role someday. And - the "would I have a beer with this person?" test is always a good gut check..
What’s on the horizon for you? What do you most look forward to accomplishing?
I'm always excited for the next opportunity to evolve our work -- making each campaign more compelling than the last.