Top Companies 2022: Marketing & Advertising

Originally Posted On
LinkedIn

LinkedIn’s Top Companies in Marketing & Advertising ranks the 25 best companies to grow a career in the industry. Backed by unique LinkedIn data measuring different elements of career progression, the list reveals companies like Havas Media Group, Digitas North America and Starcom that are investing in their talent and helping set people up for long-term success.

Today we’re introducing Top Companies: Industry Edition, a look at the best workplaces to grow your career across a range of industries in the U.S. Similar to our annual Top Companies list (which is a country-wide ranking), the industry edition is meant to provide a go-to resource for professionals at every stage of their career journeys — just at a more personalized level.

Below you’ll find this year’s 25 Top Companies in Marketing & Advertising — the best workplaces to grow a career in the industry, based on unique LinkedIn data. To compile the list, we looked at seven different elements of career progression. You can learn more about our methodology here.

This list is meant to be a resource for you. At each company, you’ll find insights around which roles and skills are in demand in the field (including linked LinkedIn Learning courses if you want to study up), top locations and much more. You can also explore open jobs and people you may know at the company. If you see a company that feels like a good fit for you, follow their company page or turn on job alerts to stay on top of future opportunities.

Below are this year’s 25 #LinkedInTopCompanies in Marketing & Advertising.

Havas Media Group Insights:

Merkle Insights:

VMLY&R Insights:

Criteo Insights:

Spark Foundry Insights:

Power Digital Marketing Insights:

Quotient Technology Inc. Insights:

PHD Insights:

Digitas Health Insights:

Publicis Health Insights:

Area 23 Insights:

RPA Insights:

Top U.S. locations: Los Angeles, Seattle, Philadelphia | Most notable skills: Online Advertising, Social Media Marketing, Data Analysis | Most common job titles: Account Coordinator, Account Executive, Media Planner | Largest job functions: Marketing, Sales, Media and Communication | News to know: RPA shows its commitment to leadership diversity: Signing the In For 13 Pledge to publicly share diversity data and launching a resume-free intern application to encourage job seekers from atypical backgrounds.

Intouch Solutions Insights:

Digitas North America Insights:

Horizon Media Insights:

Spectrum Reach Insights:

Ogilvy Insights:

Octagon Insights:

McCann Worldgroup Insights:

Starcom Insights:

Saatchi & Saatchi Insights:

Walmart Connect Insights:

WPP Insights:

360i Insights:

DDB Insights:

Methodology

Our methodology uses LinkedIn data to rank companies based on seven pillars that have been shown to lead to career progression: ability to advance; skills growth; company stability; external opportunity; company affinity; gender diversity and educational background. Ability to advance tracks employee promotions within a company and when they move to a new company, based on standardized job titles. Skills growth looks at how employees across the company are gaining skills while employed at the company, using standardized LinkedIn skills. Company stability tracks attrition over the past year, as well as the percentage of employees that stay at the company at least three years. External opportunity looks at Recruiter outreach across employees at the company, signaling demand for workers coming from these companies. Company affinity, which seeks to measure how supportive a company’s culture is, looks at connection volume on LinkedIn among employees, controlled for company size. Gender diversity measures gender parity within a company. Finally, educational background examines the variety of educational attainment among employees, from no degree up to Ph.D. levels, reflecting a commitment to recruiting a wide range of professionals.

To be eligible, companies must have had at least 500 employees as of April 30, 2022 in the U.S. and attrition can be no higher than 10% over the methodology time period, based on LinkedIn data. Similarly, companies with layoffs during that time that amount to more than 10% of their workforce, based on public announcements, are also ineligible. While our annual Top Companies list includes only parent companies (data on majority-owned subsidiaries are incorporated into the parent company score), the industry lists separate out subsidiaries from their parent companies. All data counts are normalized based on company size across the pool of companies eligible for the list. The methodology time frame is May 1, 2021 through April 30, 2022. All of the data used is aggregated and/or de-identified.

We exclude all staffing and recruiting firms, educational institutions and government agencies. We also exclude LinkedIn, its parent company Microsoft and Microsoft subsidiaries.

About company insights

*Company insights were sourced from LinkedIn Talent Insights and reflect aggregated public member data from active LinkedIn profiles in the relevant country associated with the company on LinkedIn. We exclude members who identify as interns or contractors. All insights reflect a 12-month time period looking back from April 2022. Top locations were categorized as the regions or cities that employed the largest percentage of each company. Skills data was derived from measuring the most frequent unique skills among a company’s employees, relative to other top companies. Most common job titles represent the occupations that are most common within each company. Largest job function measures the function area most prevalent within each company.