Southern California Edison Hires RPA and IW Group

Southern California Edison
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Santa Monica, CA, Sept. 17, 2021 - Southern California Edison (SCE) has hired RPA and is continuing its longstanding, 19-year relationship with IW Group.

RPA and IW Group will operate as a single team to service the creative and media contract — from getting out timely energy conservation tips through innovative technology solutions and delivering big strategic and creative thinking.

RPA will take a leadership role and bring the technology and innovation knowhow, including UX/web development and marketing automation in addition to creative, media and digital customer experience. IW Group will ensure continuity, legacy knowledge and deep multicultural experience.

“We believe that SCE’s customers deserve a unified customer experience, and the RPA / IW Group partnership aims to deliver that,” said Pete Imwalle, Chief Growth and Operations Officer at RPA.

“IW Group brings years of experience on SCE’s business and RPA brings a deep bench of incredible talent across disciplines. Together, we are a force to help SCE achieve their goals and build even stronger relationships with its diverse customer base,” said Nita Song, President and Chief Momentum Officer at IW Group.

About RPA
RPA, headquartered in Santa Monica, Calif., is a leading independent full-service advertising agency whose mission is to create ideas and experiences that put “People First,” within a culture that empowers individuals and teams. RPA has a proven track record of building brands while building businesses into positions of category leadership, and has been rewarded with many long-term client relationships because of it. RPA’s client list includes American Honda, ampm,, ARCO, Cedars-Sinai, CKE, (parent company of Carl’s Jr. and Hardee’s), CoStar Group, Farmers Insurance Group,

La-Z-Boy and Southwest Airlines. For more information, visit

About IW Group
IW Group is an award-winning agency specializing in Asian, multicultural, and generational marketing headquartered in Los Angeles with offices in New York and San Francisco. Leveraging 30 years of niche marketing expertise, IW Group delivers innovative, break-thru marketing solutions with a focus on “bullseye and beyond” for clients including McDonald’s, Lexus, Warner Bros, Netflix, Disney, the California Department of Public Health, and Southern California Edison. The Association of National Advertisers named IW Group in 2020, as the “Most Winningest Asian Agency” in their 20-year history. For more information, go to