Ad agency RPA has promoted Isadora Chesler and Selena Pizarro, previously executive producers, to the position of VP, director of video production, reporting to Gary Paticoff, EVP, chief production officer.
At RPA, Chesler oversees digital, social and broadcast video production for Honda, with a focus on technique-driven creative that pushes the boundaries of what is possible in the VFX, CG, stop-motion, 360, VR & AR space. Pizarro oversees digital, social and broadcast production for all other clients, including Farmers Insurance and Apartments.com. Chesler has executive produced Cannes-winning and Emmy nominated work such as Honda’s “Paper” and several Super Bowl spots, most recently Honda’s “Yearbooks.” Pizarro has exec produced award-winning work, such as the long-running Farmers Insurance campaigns, as well as the notable campaigns for Apartments.com that won an Effie in 2016 and also drew attention during Super Bowl 50.
“Isadora’s and Selena’s collective experience, guidance and strategic thinking has always led RPA in producing video projects that are considered the best in the industry,” said Paticoff. “They are always being challenged to adapt ideas into eye-catching experiences that incorporate emerging technologies, and I know they will continue to produce this stellar work for our clients.”
Chesler has been at RPA for more than five years and Pizarro for eight years. Previous to RPA, Chesler worked at Ogilvy, Crispin Porter + Bogusky and Deutsch LA, where she produced U.S. and international campaigns for such brands as PlayStation, Old Navy, DirecTV and Snapple. Pizarro spent time at Ogilvy and Grey Advertising, where she produced U.S. and international campaigns for brands such as Cisco Systems, Mattel, ARCO, ampm and Kraft.