Fruit has never been so emotional. Prepare for your heartstrings to get some serious yanking in this piece from Dole Fruit Bowls. The brand teamed up with RPA to bring Dole's values to life in a 30-second spot called "traditions." Joe Baratelli, EVP, chief creative officer at RPA said: "People trust in the quality of Dole products, and Fruit Bowls in 100 percent Juice bring about nostalgia for people’s own childhood experiences. What better way to illustrate this than to create an ad that comes full circle."