The top minds in programmatic advertising are gathered in New Orleans this week at the Digiday Programmatic Summit to discuss the challenges and opportunities facing them as ad tech evolves. Brands, publishers and agencies are all on hand to dig deep into the focus on quality data and ads, and programmatic’s role beyond display advertising.

We took the opportunity to ask four of them one question: What is the biggest myth about programmatic advertising today? From data to viewability to the human touch, they each offered a different perspective

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