SVP & Director of Video Production at RPA Advertising, Isadora Chesler, gives us a look at the challenges productions will face, emerging from this crisis.
Right now, ad agencies are churning out creative ideas that lean into accessible means to produce new video content, within the restrictions of 'social distancing' and 'Safer at Home' protocols.
From graphic and animation-based approaches, to stock and existing footage + UGC, and hiring influencers – these are the available methods in our current video production toolkit.
The question now is how do we concept live action-based ideas, that we can “control” in a more intermediate step, back into live-action shoots?
As we move into more relaxed government policies around 'social distancing; and are able to secure shoot permits, the complexity of live-action shoot opportunities will evolve.
Below is a guide on how we might transition from our current government-enforced 'Safer at Home' emergency order, and into more modified accessibility, to once again shoot original video content, blending both a smaller-scale in-person crew and a remote approach for all stages of the production process, from ideation through completion.
When live-action production does return, the immediate future will look different than shooting pre-Covid-19. This leaner crew size approach will rely on transparency upon engaging with production partners, how best to minimize staffing without losing efficiency and most important – supporting the creative integrity and client needs.
Production companies will need to negotiate with crew and their respective unions, how to scale back human interactions and respect “social distancing” protocols that might be actively in place, via a “micro-crew” approach.
The concepts put forth by agencies should be mindful of suggested techniques to support the health and safety of our community, while getting back to an abbreviated version of live-action shoots, something we are all very much looking forward to.