How I learned to stop worrying and get clients to fall in love

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Campaign US

The creative chief of RPA shares his top tips on how make a winning presentation

How’d it go? That’s the inevitable question after the big presentation. The answer you hope to deliver back is, "Great! They loved it," rather than, "Well … " Heading up the creative department at an advertising agency can be stressful. Especially when presenting the blood, sweat and tears of the entire team.

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