Honda's newest VR campaign benefits children's hospitals

Originally Posted On
Mobile Marketer

Honda is tapping into virtual reality for a new holiday marketing campaign that will benefit pediatric patients at the Children’s Hospital of Orange County.

Honda’ s Candy Cane Lane is the newest addition to its annual Happy Honda Days marketing campaign. This year, for every “like” the campaign gets, the car manufacturer will donate one dollar to pediatric patients at a children’s hospital.

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