Honda is playing up its long-time Rose Parade sponsorship with a social campaign from RPA that gives to children in need.
In honor of 58 years of Honda celebrating the New Year on Jan. 1 in the Rose Parade, for every rose emoji shared on Facebook and Twitter Dec. 31 through Jan. 3, Honda will donate $1 to charity up to $25,000, “because every child deserves the chance to pursue their dreams,” according to the automaker.
To contribute, posters can leave a rose emoji in the comments of Honda’s Rose Parade video. For each rose left in the comments, Honda will donate to the Pediatric Brain Tumor Foundation, The Juvenile Diabetes Research Foundation, the National Youth Project Using Minibikes, the Nicklaus Children’s Hospital and Children’s Hospital of Orange County.
The 38-second video on the automaker’s Facebook page shows Honda’s float entries in the parade over the years.
Consumers can also take part in the promotion by leaving a rose on Twitter.
As of Sunday evening, Dec. 31, Honda was 25% to its goal.