Honda will run a Super Bowl ad for the second straight year with the automaker using this year's game to plug the redesigned 2017 Honda CR-V.

Honda agency-of-record RPA will handle the spot. Honda declined to reveal creative details or the length of the ad.

"The Super Bowl is the appropriate stage to introduce America to the bold and sophisticated new Honda CR-V," Susie Rossick, assistant VP-Honda Auto Marketing, said in a statement.

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