Honda Honors Collegiate Sports Trailblazers in Women’s History Month Social Campaign

Honda
Originally Posted On
Adweek

Honda kicked off social campaign “When She Leads, She’s Unstoppable” Monday, and it will run throughout Women’s History Month in March.

The campaign features women athletes and coaches—Collegiate Women Sports Awards alumnae and Honda Cup winners—who are changing the game and inspiring others along the way, and it is made up of archival footage and audio clips of motivational messages they have shared with their teams.

The CWSAs honor the top women athletes in 12 different NCAA-sanctioned Division I sports for their superior athletic skills, leadership, academic excellence and community service, and Honda has been a partner for over 35 years.

Honda sought out a woman director for the campaign and tapped Los Angeles-based Shahana Khan do direct and produce it.

“When She Leads, She’s Unstoppable” will also include cutdowns and vignettes with quotes from the athletes, and it will be shared across Honda’s social media platforms and Honda Latino.

Featured athletes and coaches in “When She Leads, She’s Unstoppable” are:

  • Lisa Fernandez, 1993 CWSA Honda Cup winner (UCLA, softball), three-time Olympic Games gold medalist and assistant coach for UCLA.
  • Missy Franklin, 2015 CWSA Honda Cup winner (University of California-Berkeley, swimming and diving), five-time Olympic gold medalist and 11-time world champion.
  • Nancy Lieberman, 1979 CWSA Cup winner (Old Dominion, basketball), first woman professional men’s basketball team coach.
  • Ann Meyers, 1978 CWSA Cup winner (UCLA, basketball), the first and only woman to try out and sign with a National Basketball Association team.
  • Ogonna Nnamani, 2005 CWSA Honda Cup winner (Stanford, volleyball), Olympic silver medalist and aspiring surgeon.
  • Natasha Watley, 2003 CWSA Honda Cup winner (UCLA, softball), Olympic gold and silver medalist.