The campaign features women athletes and coaches—Collegiate Women Sports Awards alumnae and Honda Cup winners—who are changing the game and inspiring others along the way, and it is made up of archival footage and audio clips of motivational messages they have shared with their teams.
The CWSAs honor the top women athletes in 12 different NCAA-sanctioned Division I sports for their superior athletic skills, leadership, academic excellence and community service, and Honda has been a partner for over 35 years.
Honda sought out a woman director for the campaign and tapped Los Angeles-based Shahana Khan do direct and produce it.
“When She Leads, She’s Unstoppable” will also include cutdowns and vignettes with quotes from the athletes, and it will be shared across Honda’s social media platforms and Honda Latino.
Featured athletes and coaches in “When She Leads, She’s Unstoppable” are: