This year will mark the third time Honda promotes its CR-V sport utility vehicle during the Super Bowl.

Today the automaker announced that its creative agency of record RPA will again handle its Big Game spot after creating last year's "A New Truck to Love," which starred a gang of sheep performing Queen's "Somebody to Love" to promote the Ridgeline model. This time, the product in question is a new, "completely redesigned" edition of the CR-V, which remained the top-selling SUV in America this year.

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