Honda Motor Company has awarded U.S. media agency of record duties for the Honda and Acura brands to independent shop and longtime creative partner RPA after a review. The win covers nearly $600 million in annual spending.

This news marks a major win for RPA. The Santa Monica, Calif.,-based shop has counted Honda as a client since opening its doors in 1986, and co-founders Gerry Rubin and Larry Postaer have an even longer history working with the company.

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