Forget the Oscars, Farmers Insurance Is Running Its Own Awards

Originally Posted On
Advertising Age

The Academy Awards are less than a week away, but animal lovers may want to tune into a mock award show created by Farmers Insurance Group. The Los Angeles-based insurer has put together a digital campaign designed to highlight some of its craziest real-life claims in a format that takes advantage of the current awards season. Called "The Burkies," after Farmers' spokesman Professor Burke, the character created by Oscar winner JK Simmons six years ago, the awards will also play up Farmers' "We Know From Experience" campaign, now in its second year.

See original article