Agencies have a resources problem. Employees are being asked to do more with less time and less money. Clients demand more work, created for more platforms and need more KPIs and metrics to prove performance. At the same time, fees get squeezed. Put together, there is a considerable resource crunch when it comes to dollars, as well as people — and figuring out where to actually devote limited resources is hard.
We asked attendees at the Digiday Agency Summit in Phoenix, Arizona where they think agencies need to put more time and money that they aren’t already in order to grow as companies.