April Fool's 2017: All the Pranks That Are Fit to Print

Originally Posted On
Ad Age

Whopper-flavored toothpaste? Check. Scores of jokes aimed at those silly Snapchat-loving millennial kids? Check. The return of Paris Hilton as a celebrity brand ambassador? Check. Marketers churned out their April Fool's Day traditions in full force this year. Below, we've highlighted some of our favorites.

Honda: Horn Emojis

Emojis conquer the auto industry with a new campaign from Honda, which used its innovation lab to create horn honking sounds and accompanying emojis for a myriad of driving instances. Because road rage is only overcome when you can honk it out.

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