Advertisers Say Verizon’s go90 Rollout Has Been Rocky

Originally Posted On
The Wall Street Journal

Media distributors more encouraged as video app looks to find footing

Verizon Communications Inc.’s rollout of go90, a video-centric mobile app aimed at younger viewers not loyal to traditional TV, has underwhelmed the advertising community thus far.

Launched last October, go90 is a mobile app that features video content from traditional TV networks like Comedy Central as well as digital natives like the teen-targeted AwesomenessTV. The free app also offers some live NFL games to Verizon subscribers.

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