In a very short time, the 3% Conference has evolved and grown in prominence to become one of the industry’s most significant events. And with good reason, as the knowledge sector as a whole comes to grips with the reality of the sex- and gender-based disparities and the reverberations of the #MeToo movement. Now more than ever, championing female creative talent is key to not only a better working environment, but also better and more relevant work that positions our industry’s clients for the future.

RPA made its presence known at this year’s 3% Conference, taking the stage at several panels over two days in Chicago. Agency leaders rose to discuss a range of topics:

Jason Sperling, Chief Creative Development Officer, spoke on “If Only Advertising Could Use Its Powers for Good,” sharing the agency’s efforts behind the Imaginary Friend Society for the Pediatric Brain Tumor Foundation.

Krystle Mullin, Associate Creative Director, shared her experience with Cannes’ “See It Be It” and the importance of self-care while acting as the leader you need. Later, Krystle participated in the conference’s highly anticipated Next Creative Leaders panel to discuss the importance of truthfulness in advertising and pushing brands past their comfort zones.

Finally, Rich Bina, Strategic Planning Director, hosted a Lunch + Learn on how “Neuroscience Brings Bias to Life.”

To learn more about the 3% Conference and the movement it has spawned, visit 3percentmovement.com.