“REDUCING THE COST OF SELLING”
FOR OUR CLIENTS

How RPA’s Media Practice helps grow business

Most agencies will tell you media is an investment — but we know your CFO looks at it as an expense. That’s why our media practice is grounded in a unique approach called Reducing the Cost of Selling.

Reducing the Cost of Selling (RTCOS) means moving a customer from consideration to conversion — while minimizing the time, friction and marketing required to do so. It’s not the same thing as simply reducing media-transaction costs — that’s table stakes for any Media agency. RTCOS means developing strategies based on your business metrics, not just media metrics. That’s why our people aren’t just trained media planners and buyers — we are business builders who focus on our clients’ revenue and margins, using media investment to maximize value.

featured Work

From editing to motion graphics to full-blown shoots on the Helium stage, here’s some of our favorite work.

We Are

GROWTH PARTNERS


Advertising is a means to an end. And for any business, the true end is growing profit margin. That’s why we stay focused on helping our clients grow their business metrics — and the results of our many long-term relationships are the proof.

We Are

FRANCHISE SPECIALISTS


We have decades of experience working with clients that have franchise-based business models (or similar structures, like the Honda Dealer network). We know how to build relationships with franchisees — and how to build plans leveraging the best of national scale and local nuance.

We Are

PEOPLE FIRST


We create connections that matter to people, for brands that matter to people, in an environment where people matter. People First is our guiding principle — and it helps us attract and retain the best talent in the industry to work on our clients’ business.

We Are

PROUDLY INDEPENDENT


We’ve always been guided by what is in the best interest of our client’s business — not what’s best for corporate ownership. Our independence has served our agency well, attracting many of the brightest media minds who want the freedom to do their best work.

HOW WE GROW YOUR BUSINESS,
WHILE REDUCING THE COST OF SELLING

Our approach to maximizing the impact of your media budget is to think long-term about how to constantly optimize, invest more intelligently and adjust our plans with the goal of increasing your revenue and your margin. Because, while many of us know that media is an investment in brand building — on the balance sheet, it’s an expense. We’re confident in our ability to do this for you because of our track record of success with our other clients.

We focus on clients’ business KPIs, not just media KPIs. We then find the right ways to connect with the right person, with the right message, at the right moment to drive real business outcomes.

We secure only the most appropriate placements to meet our clients’ objectives and KPIs, without the constraint of accommodating other clients or bulk buys.

From there, we negotiate the best rates. Our independence and our belief in People First allow us to take that individualized approach to each client’s business.

HOW RPA IS UNIQUELY BUILT TO DELIVER ON RTCOS

Our structure, talent and tools are all optimized specifically to deliver on the promise of Reducing the Cost of Selling for our clients. It is a unique combination of elements that no other agencies can match. We train our people in this approach, ensuring they’re all aligned strategically on the right goals. And our independence and scale give us the power to make it happen without compromising anything along the way.

OUR TEAMS
IN NUMBERS

xx

markets served around
the world

2b

markets served around
the world

199

employees across different media disciplines

99%

percent of media
bought in-house

xx

percent of media
bought in-house

1B

dollars invested in media annually

20

brands are currently
working with us

99%

brands are currently
working with us

WANT TO LEARN MORE? WE’D LOVE TO DISCUSS HOW REDUCING THE COST OF SELLING CAN GROW YOUR BUSINESS.

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