RPA Media

We Reduce the Cost of Selling to Accelerate Business Growth.

Who We Are

RPA MEDIA IS A
FULL-SERVICE
MEDIA PRACTICE

RPA Media is a full-service Media practice inside a full-service agency. We have 200+ media specialists helping to drive business growth for 20+ clients, investing nearly $1 billion annually on their behalf, working on both full-service and media-only clients at the agency.

Circular diagram with the desired business results of our full service media practice
RPA Media is a full-service Media practice inside a full-service agency. We have 200+ media specialists helping to drive business growth for 20+ clients, investing nearly $1 billion annually on their behalf, working on both full-service and media-only clients at the agency.

WE ARE GROWTH
PARTNERS

“Advertising is a means to an end. We stay focused on what matters most to our client's business. The true end is growing profit margin.”

Jim Helberg
EVP / Chief Media Officer

RPA IS
PEOPLE FIRST

“We create connections that matter to people, for brands that matter to people. People First is our guiding principle, in our work and in how we work together.”

Lisa Herdman
SVP / Executive Director, Strategic
Investments

WE ARE PROUDLY
INDEPENDENT

“We're guided by what's in the best interest of our client's business. That was our promise on day 1 and still drives us today.”

Brian McCord
SVP / Executive Director, Media Strategy

NATIONAL SCALE.
LOCAL NUANCE.

We have field offices in 6 North American cities
Circular diagram with the desired business results of our full service media practice

WE GROW YOUR BUSINESS,
WHILE REDUCING THE COST OF SELLING

Our approach to maximizing the impact of your media budget is to think long-term about how to constantly optimize, invest more intelligently and adjust our plans with the goal of increasing your revenue and your margin. Because, while many of us know that media is an investment — on the balance sheet, it’s an expense. We’re confident in our ability to do this for you because of our track record of success with our other clients.

Our approach to maximizing the impact of your media budget is to think long-term about how to constantly optimize, invest more intelligently and adjust our plans with the goal of increasing your revenue and your margin. Because, while many of us know that media is an investment — on the balance sheet, it’s an expense. We’re confident in our ability to do this for you because of our track record of success with our other clients.

We focus on each client's business KPIs, not just media KPIs. We then find the right ways to connect with the right person, with the right message, at the right moment to drive real business outcomes.

As an independent agency we value and respect the investment needs of individual businesses. We do this by securing only the most appropriate placements to meet each client's objectives and KPIs. This is not something that many other large media agencies can honestly say. Talk to us if you'd like to learn more.

We have one of the strongest research and analytics teams in the business. They evaluate audience insights, demand indicators and campaign performance in unison allowing us to identify opportunities, forecast future growth and deliver superior business results.

How We do it

OUR APPROACH
Most agencies will tell you media is an investment — but we know your CFO looks at it as an expense. That's why our media practice is grounded in a unique approach called Reducing the Cost of Selling.

This is not merely reducing media-transaction costs — rather, it is a sophisticated approach to understanding our client's business and customer behaviors. Then working together to understand the unique dynamics that drive demand. Finally, it includes delivering timely, relevant messaging, all while continuously optimizing the best media mix, leading to positive business outcomes.

Reducing the Cost of Selling has helped our clients compete and win in highly competitive industries, while being heavily outspent.
OUR FOCUS

We are obsessed with business outcomes.

Media metrics are simply road signs along the journey to the end destination: improving your business results. That's why we place marketing intelligence at the center of our media practice.

We push brands to punch above their weight.

Our media approach is fully integrated across channels, national and local, and throughout marketing tiers. This helps our clients appear bigger than their investment, and outsmart, not outspend the competition. We also create culture-making media moments, tapping into people's passions, helping our clients become brands people want to exist.

We future-proof your business.

Our commitment to innovation includes many first-to-market launches with the world's biggest media companies. We work in perpetual test & learn cycles, preparing for what's next before the competition.
Strategy is rooted in solving business challenges through our expert media solutions.

We identify the highest-value audiences, both current and prospective customers. We create the right strategic media approach to deliver on business objectives, using best-in-class tools and data sources.

The result: A clear, well-informed approach to connecting with high-value audiences and maximizing return on investment.
Investment represents the client’s interest in the media marketplace.

We are one integrated investment team working across all channels to address each individual client’s unique needs. We focus on client portfolio management that drives value, key innovations, and delivers performance.

The result: A well-informed, tailored investment plan, working across channels, platforms and marketing tiers to maximize our client’s key business outcomes.
Marketing Intelligence sits at the core of our media practice.
We provide audience intelligence, market research, and data & analytics that inform media strategies and investments alike. It is our single source of truth, establishing benchmarks and identifying media’s contribution to business outcomes.

The result: Beginning-to-end intelligence, providing critical guidance early, monitoring demand throughout, and measuring results in the end.
Our Media Clients

WANT TO LEARN MORE? WE’D LOVE TO DISCUSS HOW REDUCING THE COST OF SELLING CAN GROW YOUR BUSINESS.

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CHECK OUT OUR CASE STUDIES