Most agencies will tell you media is an investment — but we know your CFO looks at it as an expense. That’s why our media practice is grounded in a unique approach called Reducing the Cost of Selling.
Reducing the Cost of Selling (RTCOS) means moving a customer from consideration to conversion — while minimizing the time, friction and marketing required to do so. It’s not the same thing as simply reducing media-transaction costs — that’s table stakes for any Media agency. RTCOS means developing strategies based on your business metrics, not just media metrics. That’s why our people aren’t just trained media planners and buyers — we are business builders who focus on our clients’ revenue and margins, using media investment to maximize value.
From editing to motion graphics to full-blown shoots on the Helium stage, here’s some of our favorite work.