As new routines take hold, brands need to protect established brand habits and seize the opportunity to grow new ones. The first window of opportunity was in March-to-April, but habits are continuing to “settle” even as we move through the summer months.
Yes, people are online more. But that's not all that’s changed.
Behavioral Observations + Insights for Marketers
- DO keep your customers close and make things easy for them. When habits are disrupted, people reconsider loyalties. Channels may change, but logins shouldn’t.
- DO scout out new target groups and new consumer behaviors. Look for new segments that may becoming into market, and consider how emerging habits may naturally translate into emerging marketing opportunities.
- DO consider new ways people might think about your offering. Look for changing perceptions and adjust accordingly (e.g., a brand that was “boring” may now feel “safe”).