Marketing in Anxious Times - May update

Brands and people alike have never faced a landscape quite like the world in the wake of COVID-19. To help chart a way forward, we tapped the expertise of our Behavioral Science unit.



Behavioral Insights for Marketers

Before we can understand what to do as marketers, we have to understand people. This is precisely what our Behavioral Science discipline excels at. The following report contains a collection of psychological insights and corresponding marketing implications—to help us better empathize with people, anticipate their future behaviors, and stay connected with them in a relevant and effective way.

If you have any questions or would like to discuss any of the topics further, feel free to reach out to Hillary Haley, Ph.D. at hhaley@rpa.com.

All five sections of the report are available in their entirety below. Just click on the topic you’d like to read. Or you can download a PDF copy of the full report to reference or share. (No form to fill out — just click and it will download.)

5 Key Takeaways for the Short, Medium, Long, and Longer Term

featured Work

From editing to motion graphics to full-blown shoots on the Helium stage, here’s some of our favorite work.