Behavioral Insights for Marketers
Before we can understand what to do as marketers, we have to understand people. This is precisely what our Behavioral Science discipline excels at. The following report contains a collection of psychological insights and corresponding marketing implications—to help us better empathize with people, anticipate their future behaviors, and stay connected with them in a relevant and effective way.
If you have any questions or would like to discuss any of the topics further, feel free to reach out to Hillary Haley, Ph.D. at hhaley@rpa.com.
All five sections of the report are available in their entirety below. Just click on the topic you’d like to read. Or you can download a PDF copy of the full report to reference or share. (No form to fill out — just click and it will download.)
5 Key Takeaways for the Short, Medium, Long, and Longer Term
THESE ARE VOLATILE TIMES: HELP PEOPLE FEEL GROUNDED
SHORT-TERM PANIC: BE HYPER-PRESENT + LEND A HAND
MEDIUM-TERM ADJUSTMENTS: HELP PEOPLe BUILD NEW HABIT LOOPS
LONG-TERM SHIFTS: RESPOND TO EMERGING DRIVES + DESIRES
LONGER TERM Trends: Prepare for new consumer values
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Full Report
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