Today's car shoppers spend hours online, consuming every kind of content they can get their eyes on. To satisfy that hunger, we're creating a series of video demos that take a deep dive into the features that make Honda vehicles stand apart.
We used split-screen storytelling to showcase the sophisticated/innovative Honda Insight.
For the HR-V, we collaborated with the makers of the iconic OK Go music videos to create full-size installations highlighting the vehicle's forward-thinking features.
And to communicate the Honda Sensing® suite of safety and driver-assistive technologies, we imagined a fully CGI "Glass World" where safety comes to life.