Smoothies have long held a positive and prominent place in health food culture. But when it comes to making smoothies, frozen fruit is often seen as a second-class citizen to fresh. To shift this perception and raise frozen fruit's profile on a national level, we created an educational campaign informing smoothie drinkers why frozen is better than fresh, all while building an affinity for Dole as the true champion of smoothie culture.

Born to Be Blended

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