Happy Honda Days returns, gets stolen, then returns again
The Grinch stole Honda’s annual sales event — Happy Honda Days. It was too happy.
In partnership with Universal Pictures and Illumination’s Dr. Seuss’ The Grinch, Honda discovered that Happy Honda Days had been ambushed by the Grinch during Sunday television programming,
leaving an empty Honda dealership and spreading unhappiness across the automaker’s annual holiday campaign.
The Grinch then took over the brand’s Twitter channel (@Honda), where he shared unhappy and unmerry holiday comments. He's even using Honda’s Instagram, Facebook, Snapchat and YouTube channels to spread word about his Twitter takeover.
Luckily, he had a change of heart (as anyone who's seen the movie can attest), and helped restore the Happy Honda Days excitement and cheer.
Elsewhere in the Happy Honda Days campaign, Honda gave people nostalgic reminders of what it’s like to get wonderful things at the holidays. To do this, we brought to life action figures of Voltron, the Teenage Mutant Ninja Turtles, Care Bears, and the Six Million Dollar Man – all toys that our audience loved as kids. Voiced by their original actors, these characters gave a clever and sweet message that puts Honda at the emotional center of the holiday.
apartments.com creates a companion to Black Friday and cyber monday
If Black Friday is for physical shopping and Cyber Monday is for shopping on the internet, then what about the Apartmenternet?
Hence, Apartments.com created “Find a Better Place for All Your New Stuff Tuesday" and a new annual tradition is born. Or at least hype-cycled.
Some holiday magic for some special kids
Having to spend the holidays in the hospital is tough. Especially for kids. So for kids at the Children's Hospital of Orange County who are undergoing cancer treatment, Honda created a magical experience that used VR to transport them out of the hospital to a winter wonderland.
Life insurance can be scary
Thinking about life insurance can be scary, but Farmers® knows it's essential to plan for how we'll provide for those who depend on us after we're gone. And there’s an opportunity for business growth, with an average household coverage gap of around $200,000.
So, RPA came to Farmers with an idea to promote life insurance when the subject of death is most top of mind and accessible: Halloween. Through classic Halloween monsters living their best afterlife, we encouraged people to make Halloween the time they finally put aside their fears about mortality and take the proactive steps to talk to Farmers about getting life insurance.