The Grinch stole Honda’s annual sales event — Happy Honda Days. It was too happy.

In partnership with Universal Pictures and Illumination’s Dr. Seuss’ The Grinch, Honda discovered that Happy Honda Days had been ambushed by the Grinch during Sunday television programming, leaving an empty Honda dealership and spreading unhappiness across the automaker’s annual holiday campaign.

The Grinch then took over the brand’s Twitter channel (@Honda), where he shared unhappy and unmerry holiday comments. He's even using Honda’s Instagram, Facebook, Snapchat and YouTube channels to spread word about his Twitter takeover.

Luckily, he had a change of heart (as anyone who's seen the movie can attest), and helped restore the Happy Honda Days excitement and cheer.

Grinch
Change of Heart