The redesigned 2019 Civic is fun all ways—backward and forward, inside and out. To show this, we took advantage of a unique fact about the Civic: its name is a palindrome, which means it reads the same backward and forward. The broadcast spot is its own version of a palindrome. We edited shots of the car driving around enormous letters that spell out “CIVIC” so that the ad is the same if watched forward or backward.
The social media launch was crafted with the same fun, bold feeling, but presented in shorter, faster pieces.
Proving that no matter which way you slice it—or watch its ads—the redesigned Civic is fun all ways.