Thinking about life insurance can be scary, but Farmers® knows it's essential to plan for how we'll provide for those who depend on us after we're gone. And there’s an opportunity for business growth, with an average household coverage gap of around $200,000.

So, RPA came to Farmers with an idea to promote life insurance when the subject of death is most top of mind and accessible: Halloween. Through classic Halloween monsters living their best afterlife, we encouraged people to make Halloween the time they finally put aside their fears about mortality and take the proactive steps to talk to Farmers about getting life insurance.

Downward Sphinx :30

Van Hiking :30

Cardio of the Dead :15

Downward Sphinx :06